To commemorate its 10th anniversary in the Middle East, Van Cleef & Arpels reopened its flagship store at The Dubai Mall with a preview of the brand’s limited edition pieces designed exclusively for the occasion.
In the presence of the brand’s Middle East and India managing director, Alban Belloir, friends of the fine jewelry maison were welcomed to the newly renovated boutique, of which the elegant interiors recalled a private French salon of the Art Nouveau period.
In celebration of a decade in the region, the maison called on its watchmaking savoir faire to release a limited edition timepiece, created exclusively for the Middle East. The Lady Arpels Papillon Extraordinaire Malachite watch, designed to epitomize both the fragility and force of the butterfly, is sure to appeal to the region’s love of striking colors.
Every season, the French jeweler unveils a new piece of fine jewelry to add to its highly desirable collection. The latest addition comes in the shape of a cleverly designed diamond, emerald, and sapphire Zip necklace, which can also be transformed into a bracelet.
The opening of the renovated boutique coincides with Van Cleef & Arpels’ regional development plans, which include boutiques in Abu Dhabi, Riyadh, Jeddah, Doha, Manama, and Kuwait.
