The Top 10 Most-Followed Runway Brands on Instagram

1. Louis Vuitton, 6.5 Million Followers What makes Louis Vuitton number one? Sure, the celebrity clientele helps—a picture of Miranda Kerr and Selena Gomez from its Resort 2016 show garnered 106K likes—but the brand’s iconic logo print and its current reimaginings under Nicolas Ghesquière are what fans really go for. The most-liked photo from Vuitton’s over the past year is a snap of three LV trunks with Fall 2014’s monogram Dora bag atop, which earned 114K likes. Photo: Courtesy of Louis Vuitton / @louisvuitton

2. Victoria Beckham, 6.4 Million Followers Victoria Beckham’s personal-meets-brand account takes the number-two spot thanks to a unique mix of the label’s high-fashion offering and behind-the-scenes photos of the designer’s star-studded life. Her most recent upload, a black-and-white snap of David Beckham snoozing on a private plane, has more than 200K likes. Photo: Courtesy of Victoria Beckham / @victoriabeckham

3. Chanel, 6.1 Million Followers Chanel joined Instagram less than a year ago, but it’s quickly surged to the top of this list. It’s one of the longest extant and most recognizable luxury houses in the world, so its popularity is somewhat a given, although its recent celebrity partnerships have helped boost its follower count. At the label’s Haute Couture show, the most-liked photos included names such as Kristen Stewart, Lily-Rose Depp, and Julianne Moore—some of the stars who gambled in the center of the show’s set. Photo: Courtesy of Chanel / @chanelofficial

4. Dior, 5.5 Million Followers Rihanna, Johnny Depp, and Jennifer Lawrence are just some of the high-profile muses who bring in followers for Dior, though the house also racks up likes with its video interviews with Raf Simons and behind-the-scenes fine jewelry snaps. Photo: Courtesy of Dior / @dior

5. Michael Kors, 5.2 Million Followers Michael Kors has struck the ideal balance between bags, bombshells, and delectable treats on its account. Among the photos of campaign stars Karmen Pedaru and Natasha Poly are close-ups of the house’s well-selling bags, often posed next to delicious snacks. Photo: Courtesy of Michael Kors / @michaelkors

6. Gucci, 5.1 Million Followers Alessandro Michele’s new romance at Gucci is raking in the Instagram fans. It helps that the account also reposts editorials featuring its latest offerings, often on the backs of notable stars like Kate Moss, Florence Welch, and Dakota Johnson. Photo: Courtesy of Gucci / @gucci

7. Topshop, 4.9 Million Followers Topshop owns the where-High-Street-meets-the-runway market, and its Instagram is a reflection of that. You’ll find real customers posing in its designs alongside snaps of its latest campaign star, Gigi Hadid. Photo: Courtesy of Top Shop / @topshop

8. Prada, 4.6 Million Followers With impeccable photography and many close-ups of its shoes, bags, and jewelry, the Prada account is a finely curated glimpse into the universe of Mrs. P. Photo: Courtesy of Prada / @prada

9. Valentino, 4.4 Million Followers Illustrations, accessories, and editorials mix together on Valentino’s account, which combines photographs of its coveted Rock Stud pieces with its runway wares. Of course, that cameo by Derek Zoolander at the Fall 2015 show didn’t hurt its popularity either. Photo: Courtesy of Valentino / @maisonvalentino

10. Burberry, 4.2 Million Followers This quintessentially British house posts campaign shots, close-ups of handbags, and many videos of the musicians the company works with on its runway shows. Its current campaign models, Naomi Campbell and Jourdan Dunn—both veritable Instagram stars—also help boost its follower count. Photo: Courtesy of Burberry / @burberry