As we round up our week’s focus on all things celebrity, we must celebrate stars’ tireless efforts to share their good fortune with others. But luxury brands are also known to take part where they can. This coming September, Louis Vuitton will be among the world leading watch manufacturers such as Hublot and Patek Philippe to donate a timepiece created especially for the Monegasque Association against Muscular Dystrophy. The disease currently affects one in 3,500 boys. What better object than a timepiece to remind us that we don’t have “forever” on our side to take a stand and help others.