Follow Vogue Arabia

The Rise of the Online Supercustomer

Dolce & Gabbana

Luxury online e-commerce site, Net-A-Porter, has recently ordered six of the embellished red dresses by Italian brand Dolce & Gabbana and are confident that all will sell.

Speaking to The Guardian, Ben Matthews, Net-A-Porter’s buying manager stated, “If we have women in mind for a particular piece then we will go for it and with conviction too. This Dolce & Gabbana dress has been produced in limited quantities and we have bought half of the world’s stock.”

One can only wonder who those women in mind are? Keep an eye out for the ruby red sparkler to hit the Middle East. The only question is, two, four, six—how many will we spot?

www.net-a-porter.com

Suggestions
Articles
View All
Vogue Collection
Topics