Photo: Instagram/@mprojectstore
Saudi-based e-commerce boutique, The M Project , is gearing up to host its first pop-up shop on January 26th and 27th at the Athr gallery in Jeddah. The multi-brand online concept boutique, which offers a curated selection of emerging international and regional brands, is the brainchild of Saudi sisters Fatma and Nouf. The entrepreneurs each have an individual take on style but they share common interests: fashion and a love for online shopping.
“We are both crazy online shoppers and we each have our own style,” said Fatma in an earlier interview with Style.com/Arabia. “We have completely different personalities, but when it comes to The M Project, we are partners and we fit very well together. In fact, we are very close and do almost everything together,” added Nouf.
The website stocks international labels like Etre Cecile, Paper London, and Lisa Marie Fernandez, alongside Middle Eastern talents such as Saudi designer Razan Alazzouni, Kuwaiti footwear label Liudmila, and UAE-based accessories brand L’Afshar. As for the lucky ladies living in Jeddah, you can still get instant gratification even after the pop-up event is over with the website’s same-day delivery service.
