Style.com/Arabia was invited to document the photo shoot of the much-awaited Splash calendar, led by photographer Tejal Patni. Here, we bring you the exclusive behind-the-scenes photos, shot by Moez Achour, and unveil five of our favorite months.
“My vision is to show the talent and the creativity behind Splash,” said Raza Beig, the CEO of Splash, one of the region’s home-grown brands. Like last year, Furne One of Amato created custom-made gowns for the calendar’s heroines—each representing a zodiac sign, one of Splash’s trends for the year.
“The calendar is a dream,” added Beig, who spares no expense when it comes to throwing super-produced shows, supporting regional talent, and investing in grandiose looks for Splash’s calendar. Like other big retailers, Splash has been attempting to offer its clients a more fashion-forward experience. “I want my customers to feel like they’re buying from a retailer who knows what fashion is,” Beig concluded.
