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EXCLUSIVE PREVIEW: Splash 2014 Calendar

 

This might make a splash—in more ways than one. To celebrate the company’s 20 years of work in the fashion industry, the ready-to-wear brand, Splash, will launch its limited edition calendar for 2014 in an intimate private event next Thursday, December 19th. An exclusive preview of the calendar’s striking imagery was shared with Style.com/Arabia ahead of the launch.

In a conversation with Style.com/Arabia, Raza Beig, CEO of Landmark Group’s retail outlets Splash and Iconic, commented that the upcoming calendar is an ode to the brand’s love affair with fashion.

“This year, we wanted to celebrate our ’20 years in love with fashion,’” explained Beig. “It’s all about love and about going back to our high-street roots. We depicted prominent fabrics and styles which we use a lot for Splash, like denim, leather, flannel, lace, and black and white patterns.”

Headquartered in Dubai, the high-street retailer launched the first edition of its calendar in 2011, based on the theme of black and white, which was conceptualized and shot by fashion photographer, Tejal Patni. Patni, who, together with stylist Furne One from Amato, was also commissioned to work on the new calendar, focused on the brands’ joyful signature style, with a contemporary and dramatic setting. Patni previously

“I want people to be proud of having this calendar. It is a collector piece, as we only print 500 pieces, which go to the who’s who and opinion makers. I wanted a beautiful and artistic calendar that is not obviously only about fashion. It was always about bringing together a lot of artists to build this annual calendar. Last year, we had about 12 photographers, who created a concept called ‘Room 2013,’” Baig continued.

With over 200 stores in the Middle East, Splash is currently the largest fashion retailer in the region, and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India—and it intends to develop further. “I am just starting to understand what retail is all about,” Beig stated, jokingly. “For the past 20 years we’ve been trying to develop our fashion brands, but the real work actually happened in the last five or six years, as the business started to mature from the perspective of products and marketing. Our regional customer is now very aware of fashion and international trends,” he added.

Splash’s expansion plans include several store openings in the upcoming months, including Sri Lanka, along with further developments on the African continent and in the Far East. “We’re also considering strengthening our relationship with Indonesia and Singapore, but our next big thing is the international market,” concluded Beig.

www.splashfashions.com

—Elisabeta Tudor

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