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Behind the Scenes of Sonia Rykiel’s Spring Campaign With Georgia May and Lizzy Jagger

Since hiring Julie de Libran as artistic director, Sonia Rykiel has had the fashion industry buzzing. First was the happy, trop Français Spring collection filled with fringed skirts and sheer dresses, and then came the equally joyous ads lensed by Juergen Teller starring sisters Georgia May and Lizzy Jagger. The images prove something we’ve had a hunch about for a while: Being a Jagger is pretty darn fun. In the video from the campaign shoot, premiering exclusively here, the Jagger girls flip their hair and sip tea, embodying that effortless Parisian attitude the Rykiel house was founded on.

“The girls were in the show, and I loved the energy between them and their different beauty,” De Libran told of the choice to cast the Jagger sisters in her inaugural ad campaign. “They had many memories of their mother, Jerry Hall, during her own time at Sonia Rykiel. It was all very natural and fun with Juergen photographing them in Saint-Germain-des-Prés. It was so spontaneous seeing two sisters having a wonderful time together.”

Watch all the action from the set above and stay tuned for De Libran’s sophomore showing for the house on March 9.
—Steff Yotka,

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