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Scatter My Ashes at Bergdorf’s on May 14th

On May 14th, fashion magazine Front Row Mode in collaboration with Bergdorf Goodman will host the purple carpet—yes, purple, not red—for the Middle East film premiere of Scatter My Ashes at Bergdorf’s.

According to an official statement, the documentary, directed by Matthew Miele, explores the 111-year-old legacy of the iconic Manhattan-based department store (part of the Neiman Marcus group), its inner workings, and as-yet untold stories behind the store’s rise from a modest ladies’ tailor shop to a luxurious department store with an international reputation. Miele’s flick features interview appearances from fashion’s A-list, including Karl Lagerfeld, Tom Ford, Marc Jacobs, Giorgio Armani, Diane von Fürstenberg, and Oscar de la Renta, among others.

For further information and updates, follow the hashtag #FrontRowAtBergdorfs.

www.bergdorfgoodman.com

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