Saturday evening, 8,264 Saudi women came together to set a Guinness World Record by forming the World’s Largest Human Awareness Ribbon at the Princess Noura University in Riyadh. The initiative, called 10KSA and led by Her Royal Highness Princess Reema bint Bandar bin Sultan Al Saud, has been actively encouraging women’s health awareness throughout the Kingdom via the Zahra Breast Cancer Association, which has been advocating early detection, training, patient support, and research since its inception in 2007.
A sea of pink scarves stood shoulder to shoulder while the recording We’ve Got Wings by Saudi singer and songwriter Tamtam played at the venue.
Prior to the ribbon formation, the event hosted educational speakers, mammograms, spa and fitness activities, and fundraisers for the Zahra Breast Cancer Association.
In the lead-up to the event, in an exclusive interview with Caterina Minthe, HRH Princess Reema shared the story of losing a close friend to breast cancer, saying, “It [breast cancer] is an uncomfortable word to say and such a sensitive subject—and, we’re a conservative community. With 10KSA, we want to make this uncomfortable word a normal thing to talk about. In fact, we want to make ‘breast’ cancer a major topic of conversation.”