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Sauce’s Cost Savvy Reason to be Fashionably Early

Made by Sauce 2.0 capsule collection

Made by Sauce 2.0 capsule collection

With a multitude of online boutiques opening, there’s no doubt that more than ever, women are opting to shop from the comfort of their couch. Now, Style.com/ArabiaDDFC Fashion Prize finalist and Sauce boutique co-founder, Zayan Ghandour, has offered a cost savvy incentive to shop online.

Introducing a novel pricing strategy that Ghandour coins as “#FashionablyEarly,” the creative director has established a system that democratizes fashion by selling it at the lowest price (the pre-order price). The clothes’ pricing then gradually increases before settling on the final retail price. Zayan Ghandour—who is also the Sauce head buyer—explains to Style.com/Arabia, “The idea is to reward those who love without hesitation. The earlier you buy it, the cheaper it is.”

The “Made by Sauce” Forget-Me-Not capsule—featuring flirty off-the-shoulder dresses, denim summer checks, and broderie anglaise accented separates—is its second collection and includes 17 pieces inspired by the pretty flower for women looking to embrace their inner flower child.

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