French luxury shoe brand Roger Vivier has teamed up with Dubai-based fashion bloggers to promote its new Spring/Summer 2014 collection, Vivier’s Codes. Lama Jamal of DubaiStreetStyle.com, Mariyah Gaspacho of Mahryska.com, and Zahra Lyla of LylaLovesFashion.com were invited to represent the new Vivier’s Codes collection by styling key pieces of the new line, such as the Ulook, Virgule, and Prismick models, for a photoshoot, as well as a video.
Gaspacho, who selected the Prismick’model for her photoshoot, revealed several behind-the-scenes pictures on her blog and said that she “was inspired by the beautiful tropical textures and colors” of the new collection. She added that she was thrilled by her co-star—a parrot—and noted that the regional campaign video will soon be revealed on her blog.
In the meantime, Level Shoe District has already published a 3-picture preview of the tropical-flavored campaign, emphasizing that the aim of the French brand was to portray its shoes and accessories “in postcard jungles, green paradises, and urban playgrounds.”
—Elisabeta Tudor
