You would certainly need to have that “wow factor” to be handpicked by the quintessentially Parisian Inès de la Fressange to front a Roger Vivier campaign. Parisian style influencer and actress Jeanne Damas made the cut for Fall 2015.
Following in the well-heeled footsteps of street style star and entrepreneur Miroslava Duma (2013) and design expert Ambra Medda (2014), Damas is seen wearing signature Roger Vivier footwear, including thigh-high boots and satin sphere embellished stilettos, while carrying an updated Miss Viv bag in patent leather. The French maison has gone back to its Parisian roots by not only appointing the Parisian It girl as its new face, but also shooting the campaign video at the City of Lights’ iconic locations. Shot by British photographer Kate Bellm, the clip follows Damas as she leaves her Paris apartment, tastes colorful desserts at trendy cafés, makes a trip to the Eiffel tower, reads a book by the Seine river, and gets dressed for a night out in a chic tuxedo.
As she wanders around Paris with her tousled fringe and pillowy pout, we get glimpses of the Roger Vivier iconic heels and covetable arm candy. The combination of her effortless, Parisian cool attitude and sophisticated sexiness gives Damas that certain je ne sais quoi, which certainly had a hand in Roger Vivier brand ambassador Fressange’s choice in the first place.
Watch the video above, exclusively on Style.com/Arabia.
