Social media relies heavily on the idea that anyone can be famous—if only long enough to result in a meme. Every day, Instagram users and tweeters upload images of themselves for dissemination across the Web, and now thanks to Marc Jacobs, those carefully crafted selfies can be put to good use. #CastMeMarc returns with another round of the social-savvy casting contest that gives entrants the opportunity to appear in a David Sims-helmed Marc by Marc Jacobs ad. The once-in-a-lifetime opportunity has led to some exciting campaigns, and for the past three seasons the brand has eschewed big names in favor of the kinds of unique kids who are likely to wear Marc by Marc in their off time. Take a look at Jacobs’ announcement below and cast your hat into the ring online—who knows, you might be one of the lucky few to be chosen by Jacobs and casting director Anita Bitton.
—Janelle Okwodu, Style.com
Put Your Selfies to Good Use—Marc Jacobs Is Looking Online for His Latest Face
