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Beat the Heat with Proenza Schouler’s New Swimwear


Proenza Schouler’s Lazaro Hernandez and Jack McCollough have announced that they plan to launch swimwear in parallel to the launch of their new Resort 2015 collection. The new swimwear line will be manufactured and distributed in partnership with New York-based Swimwear Anywhere Inc, which already has major fashion brands such as Michael Kors, DKNY, and Tommy Hilfiger in its licensing portfolio.

“We have always been influenced by surf culture and being outside in nature—the ocean has been a constant source of inspiration. We have wanted to do a swimwear collection for a while,” the designers told WWD. The line will include 20 different styles, such as monokinis, bikinis, and beachwear accessories such as pareos, ranging from US $245 (AED/SAR 899) to US $475 (AED/SAR 1,744). “The idea of doing swimwear was a natural evolution for us, and many of the pieces are inspired by archival prints from past collections,” they added.

According to additional statements, the line will comprise two key themes: one inspired by skate and surf culture and another, more sophisticated one, interpreting the designers’ archival runway looks, as noted above.

The new swimwear line is not the duo’s first initiative outside of their regular ready-to-wear collections: earlier this year, Hernandez and McCoullough collaborated with MAC Cosmetics for a limited-edition product range, comprising lipsticks, eyeliners, and nail polish, among other beauty items. 

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