Illustrations by Michalis Christodoulou at The Magnet Agency
HRH Princess Reema Bint Bandar Al Saud ended 2014 on a promising note for her brand, Baraboux, by launching a special line of her luxury Reema bag for Harrods’ permanent product display.
“We’ve designed a new collection exclusively for Harrods, featuring our signature Reema clutch bags in crocodile skin and, as such, we’ve taken our place among the ‘Exotics’ in Harrods’ luxury handbags department alongside the industry’s most iconic brands,” Al Saud told Style.com/Arabia. “Handmade in Florence, the Harrods collection features skins of the highest grade and beautifully crafted Italian enamel hardware. It will be an ongoing collaboration based on us creating worldwide exclusives for them.”
Apart from using her trademark crocodile skins in the Harrods collection, Al Saud has also introduced a new palette in jewel tones, including ruby, sapphire, and emerald. The Reema features two separate curved compartments and a crocodile skin cuff that slides into place to close the two compartments, creating an ellipse.
The Saudi princess also announced that she will continue her collaboration with Caroline Issa, Tank’s Fashion Director. “Issa is not only one of the world’s most stylish women, but she’s also a friend of mine, so she will always influence our designs,” Al Saud noted. “We asked her to help with the Fall 2014 collection and loved working with her, so I’m sure we’ll collaborate more formally again in the future.”
Commercially speaking, the Riyadh-based brand has been growing organically on the international market and hopes to open more selling points soon. “Baraboux is already a global brand, sold throughout the Middle East with outlets in Dubai, Riyadh, Jeddah, Kuwait, and Bahrain. We also sell in London and Paris and are launching in the U.S. next year,” she concluded, adding that Turkey and Azerbaijan were also on her radar for further developments.
