It’s the end of the world and Prada’s feeling fine. After presenting a Spring collection of frayed hems and high collars set against apocalyptic masses of lavender sand, Prada’s taking the idea of being the last woman alive in a new direction for its ad campaign videos. There’s Gemma Ward lounging alone in an apartment, sifting through photographs and memories; Ine Neefs posing strongly and sharply; and Julia Nobis, having the most fun of all, dancing in a psychedelic dreamworld. As with all things Prada, its methods for coping with the end of the world are unexpected and unexpectedly chic.
View the trailer exclusively here and watch all three videos on prada.com.
—Steff Yotka, Style.com