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The Prada Group’s Middle East Expansion Continues

This summer, while you are waiting for your personalized Prada snakeskin heels to be delivered, get your Prada fix by indulging in the new Jeddah boutique, designed by Italian architect Roberto Baciocchi.

Located in the prestigious The Boulevard Mall, the stunning new 335m2 corner boutique features accessories, leather goods, and footwear for men and women. The one-level store showcases metal curtains and marble floors, meanwhile its signature green is omnipresent in fabric-clad walls, velvet, and leather sofas.

In February of this year, Roberto Baciocchi signed the Prada Group’s Miu Miu boutique in Centria Mall, Riyadh—the Group’s Middle East expansion is showing no sign of slowing down; it currently operates roughly 80 stores in the region—including brands Miu Miu, Church’s, and Car Shoe.

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