PHARRELL WILLIAMS X MONCLER.
“Get Lucky”singer and songwriter, Pharrell Williams, has again teamed up with luxury outerwear label, Moncler, this time to design a new eyewear collection for men and women. Williams had previously collaborated with the label on a line of jackets, back in 2009.
Williams will also star in the upcoming advertising campaign, where he is expected to sport a sample of his new designs. According to WWD, the frames will have a 50s retro look, be crafted from titanium, and be designed to resemble an oversized mask.
“He represents the very best of all that is contemporary, creative, and international, the same characteristics that underpin the entire Moncler project and the Moncler Lunettes collection,” explained Moncler President, Remo Ruffini, in a conversation with WWD about the collaboration.
The new shades will be available in Moncler stores and for online retail from September 26th, launching during Paris’s upcoming Ready-To-Wear season, which will also mark the opening of a new Moncler flagship store in the French capital, on 7 Rue du Faubourg Saint-Honoré. The launch will also coincide with the Paris’ Silmo World Optical Fair, to run from September 26th to 29th.
