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Penélope Cruz, The New Face of Loewe

Photo: Mert Alas & Marcus Piggott | art partner

Spain’s luxury leather goods house Loewe has chosen its first and only Oscar-winning actress as the face of the brand for the next three years. Lisa Montague, Loewe CEO says, “Penélope Cruz is the perfect ambassador for Loewe, representing our values of passion, authenticity, and excellence.”

Penélope Cruz, who has collaborated on a line for Mango and has been the face of Trésor for Lancôme and perfumes Glamorous and Glamorous Daylight for Ralph Lauren, adds, “Loewe is an international brand proud of its Spanish roots with a rich history behind. Its collections are made by Spanish master artisans and I have always admired their work.”

Creative Director Stuart Vevers who counts Gala Dalí and Paloma Picasso as muses states that, “Penélope’s strong, sensual beauty has long been an inspiration for me as a designer and a constant reference for my ideal of Spanish womanhood since I came to Loewe.”

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