Everyone’s go-to shop for graphic sweatshirts, quirky snapbacks, and killer accessories is getting a major financial boost. WWD reports that Berkshire Partners has recently taken a minority stake in Opening Ceremony. The Boston-based equity firm plans to enhance e-commerce, further develop ready-to-wear, add more locations, and introduce new stores to exclusively sell the Opening Ceremony label. “Since starting Opening Ceremony, Humberto [Leon] and I have worked together to create a company with a strong point of view that offers our customers a fresh shopping experience in our stores, collections, and website,” designer Carol Lim said. “Our growth over the years has been organic, but also strategic, and the relationship with Berkshire provides Opening Ceremony with broad resources to grow to the next level.”
Opening Ceremony Gets a New Investor
