New York’s reputed contemporary art couple, Jeff and Justine Koons, will host a handful of promising young designers in their own atelier from September 10th to 12th. “As artists, we are acutely aware of the pressures of promoting and finding space to showcase your talent and creativity,” explained Justine Koons in a conversation with Vogue.com.
Thus, with the help of Ruth Runberg, former buying director of London’s Browns department store, and stylist, Alison Brokaw, the Koons couple will support a few handpicked ready-to-wear, accessories, and jewelry designers, by providing a free exhibition platform during New York’s Spring 2014 season and arranging appointments with local and international press and buyers. This generous move on behalf of the Koons will offer a rare privilege to young designers, who are often left unnoticed during an overloaded fashion week schedule.
The three day showroom named, “The White Space”, be located at the couple’s studio in West Chelsea, New York and will host jewelry designer, Jody Candrian, whose semi-precious gemstone creations have already been spotted on actress Blake Lively; British womenswear designer and Bergdorf Goodman-protégé, Holly Fowler; the luxury athletic wear brand Lucas Hugh designer, Anjhe Mules; as well as up-and-coming handbag designer, Lee Savage; and handcrafted Kashmiri shawl designer, Yaser Shaw.
“We are positive that White Space will be a dynamic platform for these young designers who have done all the hard work; we’re just fortunate to be able to share”, added Justine Koons humbly. In return, the selected few will make a symbolic group donation to the Koons Family Institute, which supports the International Center for Missing & Exploited Children.