Tod’s, the brand behind your favorite loafers, has a new accessory that will make it to your must-have list—the Wave Bag. Characterized for its cocoon-like shape, it is the latest addition to the Italian company’s lineup of handbags. The design comes in a variety of vivid patterns and exotic leathers. In a short video, the luxury brand teamed up with 15 It girls to promote the new bag. And who are these cool girls who all have the #WaveAttitude in common? They are the daughters, granddaughters, and great-granddaughters of iconic figures, and all talented individuals making a name in their respective fields.
The black and white clip stars Steven Tyler’s daughter, musician Chelsea Taylor (those distinct features can’t be missed); doe-eyed model Langley Fox Hemingway who is the great-granddaughter of celebrated novelist Ernest Hemmingway; Carine Roitfeld’s model and art director daughter, Julia Restoin Roitfeld; Mick Jagger and Jerry Hall’s offspring, model and actress Lizzy Jagger; and other notable women who are seen carrying the new Tod’s bag with confidence. Presenting, #TodsBand.