Those who are eager to see Marc Jacobs’ new Fall/Winter 2014 women’s collection on February 14th might want to know that it might also be the designer’s last date during New York Fashion Week.
According to W magazine, which interviewed Marc Jacobs in December shortly after his departure from Louis Vuitton, the designer is considering moving his runway show from New York to Paris.
“There’s always been this impression that I’ve been in Paris only to do Vuitton and New York for Marc Jacobs, but that’s never been the case,” Jacobs stated. “I have Marc Jacobs offices in Paris, and, if anything, they need to get bigger,’’ he continued, adding that, “If I want to take Marc Jacobs, the company—I’m not talking about myself in the third person; that would just be weird—to the next level, I need to focus 100 percent on that.”
Not only will his main line undergo considerable developments, but Jacobs also announced further changes regarding his second line, Marc by Marc Jacobs. “The name, for starters, is going to change,” he explained, adding that his diffusion line has been relocated to Shoreditch, London. “I’ve always hated that name. I have an idea of what it should be, which I presented to everyone, but I can’t really say it yet. I’m very superstitious that way.”
The designer also plans to revamp his marketing strategy with new, innovative projects—his current pop-up store at New York Fashion Week being one of the first examples of his new strategy—and to get himself more involved in his bag and accessories collections, which he currently considers to be “very polluted and diluted” while emphasizing that he is the only one who can change its identity.
‘’It’s time to feel something else, which, to be honest, at the moment is feeling creatively burnt out. I feel that all the time. Burnt out, inspired, scared, excited. Something I learned many shrinks ago is that it’s really all the same.”
Let’s hope that Jacobs will build an impressive fashion empire for himself—just like what he built for the past 16 years at Louis Vuitton, with yearly sales that are now nearing US $1 billion. And with his own ready-to-wear line, his second, more affordable line, and his recently launched eponymous beauty line, Marc Jacobs, both the brand and the man, might just be about to establish fashion’s next milestone.
