To the delight of Marc Jacobs aficionados, the brand is launching a new pop-up store concept for the upcoming Fall 2014 ready-to-wear season of Mercedes-Benz Fashion Week New York. The store will be running from February 7-9.
The brand’s fragrance division has announced the launch of the Daisy Marc Jacobs Tweet Shop—an innovative pop-up store that will distribute the Daisy fragrance and selected Marc Jacobs accessories to every customer who pays with “social media currency”— in other words, a Tweet, a Facebook post, or an Instagram picture that includes the hashtag #MJDaisyChain.
The pop-up shop will include a Daisy nail-bar, a Daisy photo booth, catering, and will also host a daily contest on Instagram, gifting a Marc Jacobs bag to the winner with the best picture.
