Louis Vuitton made headlines and won awards for its Fall campaign (its first under creative director Nicolas Ghesquière) featuring images by Annie Leibovitz, Juergen Teller, and Bruce Weber. For Spring, the house re-enlisted the iconic photographers and models Freja Beha Erichsen and Jean Campbell, as well as some new talent: Rianne van Rompaey, Daphne Simons, Marte Mei van Haaster, and Ghesquière favorite, actress Jennifer Connelly.
Connelly and Ghesquière are old friends with a history of working together, so seeing the actress pop up in Weber’s black-and-white images is no surprise. Her inclusion in the ad campaign, however, is deeper than a one-and-done deal. The house touts Connelly as its new “heroine” in a press release, bringing visions of future campaigns, appearances, and red-carpet looks to mind.
Watch Connelly star in what will surely be the first of many Vuitton films, below (this one by Bruce Weber).
—Steff Yotka, Style.com