Romain Gavras is not a fashion newbie. Reputed for his controversial music videos for singer and one-time Versus designer, M.I.A, the French filmmaker already directed a few fashion and cosmetics video advertising campaigns, including Dior Homme’s latest flick with Robert Pattinson.
This time, Gavras teamed up with legendary singer and fashion icon, David Bowie, next to model Arizona Muse, for a one-minute video ad, introducing the second part of Louis Vuitton’s L’Invitation au Voyage campaign. The first campaign was published last November and showcased model Arizona Muse running through the Louvre Museum in Paris before jumping on a red-and-white striped hot air balloon.
In the second part of the campaign, revealed earlier this month, Muse arrives in the same hot air balloon and descends upon Venice’s St. Mark’s Square to attend an opulent Venetian masked ball in a palace. At the center of the festivities, her co-star, Bowie, acts as a harpsichordist, performing a remake of I’d Rather Be High, from his latest album, The Next Day. The flick ends with Muse sailing away down the Grand Canal clutching her Louis Vuitton Vivienne bag, containing Bowie’s musical score.