Raya Abirached, a Lebanese television presenter, celebrity journalist, and producer, has been named as IWC Schaffhausen’s new brand ambassador for the Middle East.
The announcement comes following Abirached’s four-year collaboration with the distinguished Swiss watchmaking brand in which she traveled the world interviewing celebrities and covering the luxury brand’s events in Cannes, Geneva, Zurich, and Dubai. As the host for popular TV shows, such as Arabs Got Talent and Scoop with Raya on MBC, Abirached has made a name for herself as a well-known media personality in the region.
“To be an official part of the IWC Schaffhausen family is a great honor for me,” said Abirached while commenting on her new role. “IWC stands for distinguished craftsmanship and beautiful timepieces and the brand has been a great and constant support to the world of film and filmmaking, which is my true personal passion. I’m looking forward to now sharing an even stronger bond with this brand.”
