Lancôme Middle East has launched a joyous new campaign, “Smile With Sephora,” featuring six regional influencers grinning from ear to ear. Alreem Saif, Kat Lebrasse, Mthayel Al Ali, Nadya Hasan, Zahra Lyla, and Zeina Abdalla, will be showing their enthusiasm for the new La Vie Est Belle Intense fragrance from September 1st to 14th on screens in Sephora at the Dubai Mall and Mall of the Emirates. Patrons will be invited to get in on the fun at the custom photo booth and join the joy on social media with the hashtag #thefragranceofhappiness.
The new La Vie Est Belle Intense fragrance includes notes of tuberose and hazelnut and is available this September in Sephora stores.
