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La Perla Lingerie Boutique in Dubai Gets a Facelift

La Perla, the Italian brand known for its luxurious lingerie, sleepwear, and swimwear, has opened the doors to its renovated flagship boutique at the Dubai Mall as part of its rebranding strategy, which strives to provide an intimate experience for its customers. The Business of Fashion reported that the global underwear market is worth over US $110 billion (2014).

La Perla launched its new line Atelier Collection at its first runway show during Paris Couture Week Spring 2015 . The collection featured appliqués threaded with real gold and feather plume-embellished bras and silk robes. Our regional ladies, who have been eyeing the made-to-measure creations, will be pleased to discover that the new Dubai Mall La Perla boutique includes a plush lounge area dedicated to the brand’s handmade designs.

A VIP area is not the only novelty; inspired by Italian architecture, the boutique welcomes customers with a grand three-arch, pink facade entrance designed by Roberto Baciocchi (the Italian architect who designs all the boutiques of the Prada Group’s brands). The interior features pretty pink marble flooring, gold-trimmed archways, and lavender velvet walls that complement the selection of the La Perla lingerie on display.

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