What does Kate Moss dream about? That was the question on Stella McCartney’s mind when she cast the iconic model in her Mert & Marcus-lensed Winter 2014 ad campaign, which debuted today. “Kate epitomizes the Stella McCartney woman and I wanted to capture her dreams and the moments we have shared over the years,” McCartney said of Moss, who has now appeared in her ad campaigns seven times. “I wanted to escape into something surreal this season, and fashion should make us dream, sometimes.” These particular dream-like images depict Moss inside zippered frames, which are surrounded by abstract landscapes of glaciers, forests, and the cosmos. The campaign will debut in the September issues of major international magazines. A short film titled Kate Dreams is set to follow.
