Kérastase is launching a styling range of hair products and has announced Kate Moss as the brand’s ambassador. Though one would think that the world has already seen Kate front just about every fashion label imaginable, this is actually the first time she will represent a luxury hair-care brand. Don’t expect any stiff, hairsprayed looks, however—the model favors an almost libertine freedom of expression. Along with studio hairdresser and Artistic Director of the new range, Luigi Murenu, Kate will sport wavy, oversized volume and free-flowing locks. Indeed, a look that many ladies in the Middle East should identify with.
