We thought we’d seen it all with this season’s ad campaigns, but Karen Walker proved us wrong with her new summer eyewear campaign, featuring Toast the dog. The toothless Cavalier King Charles Spaniel, a favorite on Instagram for her tongue that’s perpetually hanging out of her mouth (her model quirk), is reportedly a longtime fan of the brand. As it turns out, the admiration was mutual.
“We were after a model for this campaign who could fit with our caramel-y color palette and also someone whose hair would work with our three wind machines hitting her from every angle to create a slightly ’70s vibe,” says Walker. “Toast ticked every one of those boxes.”
In the images, lensed by Tom Schirmacher, the pooch sports Walker’s five newest styles, including a fresh version of the signature crazy-tort shades with a two-tone finish. We’d say Toast nailed it. Here, click through a slideshow to see all the shots.
—Kristin Tice Studeman, Style.com
