IWC Schaffhausen has opened the doors to its new boutique in Riyadh, marking the Swiss watchmaking brand’s arrival into the Kingdom of Saudi Arabia.
Located in the First Jewelry shop in the commercial and residential area of Al Olaya, which is owned by IWC’s retail partner, the First Jewelry Group, the IWC boutique features a private lounge where clients can admire coveted timepieces and delicate examples of fine horology at leisure.
The understated and refined surroundings, featuring a dark wooden interior, make the new store an ideal showcase for displaying the brand’s collection of exclusive watches. At the boutique, customers will have the opportunity to explore IWC’s main collection as well as the recently launched Portofino Midsize collection.
Karoline Huber, the IWC Brand Director for Middle East and India, said, “With the opening of the boutique, we are aiming to strengthen our ties with the Saudi Arabian market and to grant the country’s many watch connoisseurs the opportunity to experience our brand and products in a vibrant and luxurious atmosphere.”
