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Isa Arfen

Italian-born, London-based designer Serafina Sama executed her Isa Arfen Spring 2016 ready-to-wear collection at NYFW with the right mix of no-fuss feminine pieces, evident from the gathered cascading ruffles and embroidered lace proportioned with disheveled materials, and the boxy oversized shirts and jackets.

Founder: Serafina Sama

Owner: Isa Arfen Limited

Designer: Serafina Sama

Year Established: 2012

Spring 2016 Inspiration: Photographs of Balinese women, birds-of-paradise, and ‘90s rave culture.

Star Pieces: A white, straight-cut, cotton midi dress with a dramatic neckline wrap; a tier ruffled, strapless gingham print dress; cropped pants with ruffled hems; and a box-cut, graphic tropical print jacket.

The Middle Eastern Sale: The refined cool girl who has a taste for tailored cuts and understated details in relaxed fabrics will find her key pieces here for spring.

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