The year has barely started yet, but fashion’s musical chairs are already in full swing. Goga Ashkenazi stepped down from her designer position at Vionnet’s Couture line, naming Hussein Chalayan as the brand’s new Demi-Couture designer. Vionnet is known for its Haute Couture aesthetics and high-end ready-to-wear prices.
“Hussein Chalayan is one of the most talented and provocative designers,’’ explained Ashkenazi, Vionnet’s President and Artistic Director, in an official statement. ”I’ve always been intrigued by his conceptual body of work.”
The Turkish-Cypriot Chalayan is reputed for his experimental take on ready-to-wear. His work often addresses social and political subjects, as well as technical innovation; his collections include his interpretation of the Burqa (‘Between’, Spring 1998), and his high-tech convertible dresses, which made a nod to the Turkish-Cypriot conflict (‘Afterwords’, Fall 2000).
Chalayan stated that he was “extremely pleased and honored to design the Demi-Couture collections for Vionnet” as the brand combines “quality craftsmanship and impeccable expertise of Haute Couture, with the accessibility of ready-to-wear.”
Chalayan will unveil his debut collection for Vionnet on January 21st during the Spring 2014 Haute Couture season in Paris. His new appointment might actually help Vionnet gain more official acknowledgement, as the Maison has thus far been showing off-schedule, but presenting its collections in parallel to the Haute Couture calendar.
Other newly appointed designers set to make their debuts at major brands this year include Marco Zanini for Schiaparelli (former Rochas), Nicolas Ghesquière for Louis Vuitton (former Balenciaga), and J.W. Anderson for Loewe.