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These Guerrilla Pop-Ups Will Get You “HKD”


If you notice an elevated architectural sculpture of sorts at the Alserkal Avenue A4 Space this week, don’t hesitate to step inside to get hooked—or “HKD.” The “Guerrilla” pop-up designed with strong, graphic lines houses a curated selection of HKD’s 3D-printed accessories, including rings and earrings. “It’s a new path for HKD jewelry; opening up in creative spaces that are not necessarily fashion hubs,” explained founder Farah Nasri, adding that eventually the pop-ups will house jewelry created exclusively for them.

The Guerrilla pop-ups will stay open for 168 hours each time.

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