London’s luxury department store Harrods has temporarily landed in Qatar for the fourth edition of its Harrods Village pop-up series, which also marks its debut in the Middle East. Spread over 6,500 square meters at the Katara Cultural Village in Doha, the high-end pop-up shop features a curated selection of luxury brands, including fine jewelry labels Buccellati (showcasing for the first time in Qatar), Graff Diamonds, and Chopard.
Mohamed Al-Fayed, the Egyptian chairman of Harrods since 1985, sold the department store in May 2010 to the Qatar Investment Authority (QIA). To mark the momentous occasion of Harrods’ first visit to the region, numerous VIPs, including the CEO of Qatar Investment Authority H.E. Sheikh Abdullah bin Mohamed bin Saud Al Thani and British Ambassador Mr. Ajay Sharma, celebrated the pop-up exhibition’s opening.
The Harrods Village pop-up, modeled after Italian architect Gio Pagani’s Harrods Sardinia branch, will open daily from 4pm to midnight until January 24th, 2016. The first week will be dedicated to VIPs, after which the event will open to the public.