This Ramadan, Ajmal Perfumes will provide one million meals to hungry children. The Dubai-based, family owned business, founded in the 1950s by the late Haji Ajmal Ali, is thriving with over 150 exclusive retail outlets across the GCC, Kuala Lumpur, and Malaysia. Launching the “Mission Million” through the United Nations’ World Food Programme, Ajmal is doing its part to address the alarming figures released by the World Food Program (WFP) that 66 million primary school children attend classes hungry across the developing world, with 23 million in Africa alone. With each purchase of an Ajmal product at any of the outlets within the GCC, Ajmal will register a contribution of one UAE Dirham and you will receive a thank you message on your mobile phone on behalf of the WFP.