Giorgio Armani has become a major advocate for young designers. For the Spring ’15 menswear season, he hosted Christian Pellizzari’s show at the Armani Teatro, and for the women’s shows in September, Angelos Bratis will take the stage. This is the sixth season Armani has championed emerging design talents in Italy.
“My initiative in supporting little-known but promising designers is paying off, and personally I’m quite passionate about it,” Armani said in a statement. “The future of the system depends on new generations, and I am happy to be able to contribute in an active way.”
Bratis, who was born and trained in Athens, also studied in a Dutch atelier before landing in Milan. His aesthetic is clean and minimal, with quietly complex details that earned him the 2011 Who’s On Next prize. “I am truly honored to have been chosen by Giorgio Armani to present my new collection in his prestigious theater in Milan,” Bratis said. “For me, the great Italian maestro is the perfect example of a designer who has deep values, expressed throughout a long career. These are the same values that I try to express in my work: femininity and pure elegance without artifice.”
While Angelos Bratis’ show date is TBD, Milan fashion week will take place from September 17 to 22.