With tousled hair and a soft sleeveless grey coat dress, model Karlie Kloss steps out onto a set of surrealist roses, sprawls against a black and white tiled backdrop in eggshell ballerina flats, and lies seductively against a romantic backdrop of raw silk, pastel cushions. And so, amongst all these “come hither looks” blooms Moda Operandi’s Spring 2013 “La Vie en Rose” campaign. Also launching on ModaOperandi.com, is their in-season, online boutique.
Moda Co-Founder Lauren Santo Domingo, tells Style.com/Arabia, “I love fashion. I also love dreaming up ideas and concepts and seeing them evolve into beautiful images. Our Spring campaign celebrates the launch of Moda Operandi’s in-season boutique. Because, I really love instant gratification.”
Speaking to Style.com/Arabia on the campaign, Taylor Tomasi Hill, whose flame-colored hair hints that she is quite the romantic herself, adds, “Karlie was the perfect model to help execute our spring campaign. Our theme, “La Vie en Rose,” captures the romance and femininity of the season. Featuring vivid patterns and unique design elements, our favorite pieces from Thom Browne, Marc Jacobs, Rochas, and Suno completed our vision. We are thrilled for our customers to experience shopping ModaOperandi.com through these gorgeous images.”