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Fendi’s New Anna Bag

Fendi is presenting the Anna bag, a classic leather tote that now comes in five colors, including black, navy blue, petroleum blue, beige, and red. The new model is being introduced with a 2-minute film featuring models Joan Smalls, Esmeralda Seay-Reynolds, Nadja Bender, Devon Windsor, and Binx Walton, who discuss the bag’s qualities one by one and label it with adjectives such as “contemporary,” “comfortable,” and “traditional.” In model speak, this bag is “everything.”

The Anna bag is named after Silvia Venturini Fendi’s mother and already been spotted on the arms of celebrities such as Rita Ora, Cara Delevingne, Naomi Campbell, Sharon Stone, and Uma Thurman. On the topic of the bag, Anna Fendi states, “This is an iconic bag which I love. It’s both casual and contemporary at the same time. The appeal of its ribbed workmanship highlights its softness and adds great personality and character to the bag.” First launched during the Fall 2013 season as a new model within Fendi’s Selleria line, the bag, now available in various colors, can be found in Fendi stores and selling points worldwide as of today.

—Elisabeta Tudor

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