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Exclusive: Fendi Introduces the 3Baguette With a New Video

Few brands are simultaneously innovative and rich with heritage, but Fendi manages to be both with each passing season. When Karl Lagerfeld and Silvia Venturini Fendi aren’t turning out high-tech craftsmanship on the runway, they’re tweaking classic pieces to make them even more covetable. Case in point: The brand-new 3Baguette bag, a riff on the beloved original. Metallic accents, a removable strap, and a sleek double-F click buckle make the bag both timeless and inventive. In the launch video, which debuts exclusively here, the 3Baguette is reimagined, inexplicably, as a deejay turntable. Watch the full video, above, and visit for more information.
—Emily Farra,

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