Few brands are simultaneously innovative and rich with heritage, but Fendi manages to be both with each passing season. When Karl Lagerfeld and Silvia Venturini Fendi aren’t turning out high-tech craftsmanship on the runway, they’re tweaking classic pieces to make them even more covetable. Case in point: The brand-new 3Baguette bag, a riff on the beloved original. Metallic accents, a removable strap, and a sleek double-F click buckle make the bag both timeless and inventive. In the launch video, which debuts exclusively here, the 3Baguette is reimagined, inexplicably, as a deejay turntable. Watch the full video, above, and visit fendi.com for more information.
—Emily Farra, Style.com
Exclusive: Fendi Introduces the 3Baguette With a New Video
