New York Fashion Week might still be in full force, though it appears that another fashionable event will soon conquer the Big Apple. The Fabergé Big Egg Hunt, a creative charity project initiated in 2012 by the jeweler, will take place in New York from April 1-26.
Up to 300 giant egg sculptures, inspired by Peter Carl Fabergé’s signature egg-shaped gem, are set to mingle with New York’s skyscraper landscape for a stylish game of hide-and-seek in the name of charity. The list of people commissioned to design the eggs is quite star-studded: architect Zaha Hadid, fashion designer Diane Von Furstenberg, Olivier Theyskens, and Marchesa’s Georgina Chapman and Keren Craig have all confirmed their participation, next to photographers Bruce Weber and Peter Beard, artist Mark Quinn, and more.
Participants who succeed in finding the 300 egg-shaped sculptures will have the opportunity to win one of three Fabergé egg pendants set with gold, diamonds, emeralds, rubies, and amethysts, worth US $125,000 each. The giant eggs will be placed throughout the five boroughs of New York City during the Easter period—one additional special creation will also be on display in Fabergé’s New York boutique on Madison Avenue.
The aim of this initiative is to raise funds for Elephant Family, a philanthropic organization protecting Asian elephants and their habitat, and Studio in a School, a charity for under-served public schools in New York. The hunt will culminate with an auction of the egg sculptures at Sotheby’s, with all proceeds going to the two charities. The first edition held in in London, in 2012, set a Guinness World Record with US $1.5 million raised.