Naturally, we expected big things from Nicolas’ Ghesquière’s first Louis Vuitton campaign. And as is so often the case, the designer did not disappoint. Ghesquière enlisted not one, not two, but three iconic photographers, including Annie Leibovitz, Bruce Weber, and Juergen Teller (who, if you’ll remember, also lensed Vuitton’s Fall and Resort lookbooks) to shoot his Fall ’14 ads, which he dubbed “Series 1.” The snaps star Charlotte Gainsbourg (Ghesquière’s longtime muse), Liya Kedebe, Freja Beha Erichsen (the Fall ’14 show opener), and Jean Campbell.
The three photographers were given a brief of “classic beauty meeting creative innovation.” Though each approached the task in his or her own way, the images work together to build a fluid, cohesive story. Debuting exclusively here is a behind-the-scenes film of Gainsbourg’s shoot with Leibovitz, set to the tunes of the model’s own music. The short illustrates not only the essence of the collection, but the wearability of Ghesquiere’s first garments for the house. And who better to showcase Ghesquiere’s modern French clothes than a quintessentially French femme like Gainsbourg? Have a look at the chanteuse posing in Vuitton’s Fall ’14 wares, above.