Since Spring ’13, Jason Wu has enlisted Inez & Vinoodh to lens his recurring installments of Supermodel Supper Club (a phrase, he told me, he somewhat ingeniously came up with while at the dentist yesterday morning). His campaigns have featured mega models posing at iconic New York eateries—Stephanie Seymour was snapped at La Grenouille, Christy Turlington at Mr. Chow, and last season Wu took Karen Elson to enduring hot spot Indochine. Swanky, no? But the designer’s Fall ’14 ads, starring show-opener Adriana Lima at the storied Four Seasons, might just take the proverbial cake. “Fall is all about a power woman, and I chose the Four Seasons because all the powerest of power lunches happen there,” offered Wu over the phone. “I felt it was really glamorous.” The campaign debuts exclusively here.
Wu recalled that his first experience at the uptown haunt was one such lunch about seven years ago. “It was when I first got into the industry, and I was meeting an editor. When I walked in there, everyone looked so important! I felt like a little kid. But I’ve been going there ever since.”
So why was Lima Wu’s Fall ’14 supe of choice? “She’s sexy, and there’s this feline-esque prowess that felt appropriate for the clothes. And she’s got those eyes! She’s like our own Bianca Jagger,” he said. “Adriana is a new take on the supermodel—she’s from a different era. At the end of the day, these ads are about the women and the sexiness, and I continue to choose women who inspire me.”
Naturally, I wondered if Wu would be making his signature campaign cameo this season—and don’t fret, he is. “Inez always insists,” he laughed. He apparently played a bit of dress-up on set, too, admitting that he tried on a few of hairstylist Shay Ashual’s wigs. “Maybe I’ll be the model for the next Supermodel Supper Club,” he joked. “In all seriousness, could you imagine me sending that to you? The nerve!” Full disclosure, Mr. Wu, I would absolutely loveit.
