Follow Vogue Arabia

Exclusive: Bouguessa Gets the Queen Bey Seal of Approval


After donning a cape by Dubai-based designer Furne One of Amato at this year’s Grammy Awards, Beyoncé set her sights on another brand from our region: Bouguessa. The brand by Faiza Bouguessa, known for its stylish and modern abayas, was approached to create one of its designs [worn in the photograph] for the singer.

“I’m very happy and excited because we are working towards making Bouguessa a global brand, and though I design abayas and modest clothing, I’d like to think that my designs could be worn by any type of woman anywhere in the world,” the designer exclusively told Style.com/Arabia. “The fact that Beyoncé wore this abaya in her own way as a dress and posted pictures on her website and Instagram is a great accomplishment for the brand.”

The picture of Queen Bey in Bouguessa’s creation appears to be a part of a series; two other photographs of the singer in different dresses but against the same background were posted on her social media together. The green leafy background is likely in reference to Beyoncé’s plant-based diet by nutritionist Marco Borges, who helped her achieve her toned physique. The singer and her husband, Jay Z, have teamed up to launch the company 22 Days Nutrition, which offers a vegan meal delivery service.

Suggestions
Articles
View All
Vogue Collection
Topics