It has just been announced that this coming October, The Dubai Mall will bring the Vogue Fashion Dubai Experience to the Emirate, a global initiative by Vogue. 180 fashion brands from The Dubai Mall will participate in the event, creating and launching a special line of merchandise, of which proceeds will go to the Dubai Cares charity. Leading up to the occasion, Vogue Italia Editor in Chief, Franca Sozzani, will mentor aspiring regional designers and was already seen speaking with Toujouri Creative Director, Lama El Moatassem, and jewelry designer, Nadine Kanso, after the press release. Emaar Chairman, Mohamed Alabbar, stated that, “The event will serve as a magnet for fashion connoisseurs from across the region.” and highlighted that, “The mentoring session by the fashion legend Franca Sozzani will put the spotlight on our city’s talent, enabling them to emerge as global professionals.” Effectively, Sozzani sees great potential in the Middle East, telling Style.com/Arabia, “Usually when you go to a new place, you see designs that are a copy or imitation. This time, the designs are really authentic. They really work in their own history.” She urges regional creatives to focus on developing their own, original style. “Keep your style. Keep your dream. Keep your creativity. What makes you strong is when you have your own identity.”
