House of Nomad’s Ahmed El-Sayed and Saleh Al-Banna have garnered a following in the region for their athleisure aesthetic since their brand’s launch in 2014. However, the past couple of seasons saw the designers expand their men’s and womenswear offerings, which has since veered the brand in a more lifestyle direction.
Similar to last season’s formula, House of Nomad opened its show with looks in a head-to-toe color palette of nude, oxblood, gray, and black. The Fall 2016 collection saw men’s tracksuits updated in mesh neoprene showcased alongside single-button coats, followed by silk pleated dresses, mesh ruffled hemline frocks, and jumpsuits for women. Several of the women’s pieces were peppered with 3D floral embellishments that felt forced and certainly not of the “Parisienne” style, as the show notes implied. While the designers made an effort to solidify their direction towards more tailored silhouettes, they didn’t nail the proportions. Coats and bomber jackets for men were quite noticeably ill-fitting and indicated that a return to the drawing board is in order.
See the entire House of Nomad Fall 2016 collection here.
