His iconic status, discreet personality, and home base in Antwerp set Dries Van Noten apart as a fashion outlier. The Belgian designer has garnered a massive cult following thanks to his mastery of intricate prints, rich textiles, and vivid colors. The Dries Van Noten Spring 2016 ready-to-wear collection was once again a home run with critiques and fans, but will it sell out in the Middle East?
Founder: Dries Van Noten
Owner: Dries Van Noten
Designer: Dries Van Noten
Year Established: 1986
Spring 2016 Inspiration: Maximalism and eccentricity.
Star Pieces: The silk coats with leaf motifs; the equivalent jackets; and the checkered, men’s coat with pink leaf embroideries.
The Middle Eastern Sale: The bright colors and rich silks of the collection will seduce the sophisticated client.
Drawback: The men’s silhouettes and number of pants might not be market friendly for the region.
